Manchester NH HUG Blog

Manchester HUG Q2 Recap: Collecting Better Data to Send Even Better Email

[fa icon="calendar'] Aug 2, 2016 3:27:27 PM / by Stacey Schall

On June 14th, a group of hungry marketers joined us for a wonderful Manchester HubSpot User Group Meetup. Our speaker was Nina Stepanov, a HubSpotter who works in marketing at Inbound.org. Whe she started there, their biggest challenge was getting people to use the site for more than just posting articles from other sites. They wanted people to post interesting content on the site, and more importantly, for people to engage with those articles and each other.

 

Enter their killer segmentation strategy. Nina's presentation was an adaptation of this post, and you can click through all the slides below. 

  

Stacey Schall

Written by Stacey Schall

Stacey is the owner and director of inbound marketing at Schall Creative. She has a passion for communicating, and knows that her left brain and her right brain can work together in harmony.