On June 14th, a group of hungry marketers joined us for a wonderful Manchester HubSpot User Group Meetup. Our speaker was Nina Stepanov, a HubSpotter who works in marketing at Inbound.org. Whe she started there, their biggest challenge was getting people to use the site for more than just posting articles from other sites. They wanted people to post interesting content on the site, and more importantly, for people to engage with those articles and each other.
Enter their killer segmentation strategy. Nina's presentation was an adaptation of this post, and you can click through all the slides below.